Emprendimientos productivos de souvenirs y artesanías con enfoque de lojanidad e identidad ancestral
The research project is born analyzing the potential that has the design identity to generate a cultural product that is representative of a territory. Ecuadorian ancestral Aboriginal peoples occurred in the past, and even maintained and recreated to present an important cultural heritage that is th...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | Ecuador |
| Institución: | Universidad Internacional del Ecuador |
| Repositorio: | Repositorio Universidad Internacional del Ecuador |
| OAI Identifier: | oai:repositorio.uide.edu.ec:37000/3417 |
| Acceso en línea: | https://doi.org/10.33890/innova.v2.n1.2017.103 https://repositorio.uide.edu.ec/handle/37000/3417 |
| Access Level: | acceso abierto |
| Palabra clave: | investigación; vinculación con la comunidad; fenomenología; iconografía; iconología research; links with the community; phenomenology; iconography; iconology |
| Sumario: | The research project is born analyzing the potential that has the design identity to generate a cultural product that is representative of a territory. Ecuadorian ancestral Aboriginal peoples occurred in the past, and even maintained and recreated to present an important cultural heritage that is the deepest identity production achieved in the country. This heritage, particularly the iconographic representations, have enormous potential to become the basis for an original, coherent, creating high cultural and aesthetic value. Unfortunately not a systematization process is done and now is emerging handicraft production to submit a thorough investigation to transmit culture and worldview originating. In the event we have seen in the line of innovation in entrepreneurship and MIPyME. Likewise we perceive a flaw in developing products graphical distribution representing the culture of a territory, which can be translated into tourist souvenir with identity, the idea is also to revitalize the culture with fresh new icons to be applied to objects (handicrafts), in local architecture and urbanism. In describing these iconographic and symbolic underpinnings creative activity with new artistic language but with cultural and historical roots it is possible, seeking thetransfer of historical memory, thus creating cultural identity, encouraging tourism, culture, and thus local development and regional. Precisely the project contributes to creating graphic patterns, design prototypes are generated, enabling future production semindustrial them. The incorporation of ancestral knowledge and identity to create contemporary design patterns that can be expressed in the production of craft products in different ranges that allow small businesses produce properly. |
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