The Role of Urban Marketing and Governance of Local Governments in Ecuador

The role of urban marketing and the governance of local governments in Ecuador is analysed according to the Organic Code of Territorial Organization, Autonomy and Decentralization (COOTAD). The governance debate shows the potential that local governments can have in assuming this competence to attra...

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Autor: Cevallos, Stefany
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:Ecuador
Institución:Universidad Andina Simón Bolivar
Repositorio:Revista Estudios de la Gestión
Idioma:español
OAI Identifier:oai:revistas.uasb.edu.ec:article/2414
Acceso en línea:https://revistas.uasb.edu.ec/index.php/eg/article/view/2414
Access Level:acceso abierto
Palabra clave:Gobernanza
marketing urbano
gobiernos locales
nversión extranjera directa
asociación público privada
Governance
urban marketing
local governments
foreign direct investment,
publicprivate partnership
Governança
governos/administrações locais
investimento estrangeiro direto
parceria público-privada
id EC_1d57c2f375a7e5d8a8b95645e0610113
oai_identifier_str oai:revistas.uasb.edu.ec:article/2414
network_acronym_str EC
network_name_str Ecuador
repository_id_str
dc.title.none.fl_str_mv The Role of Urban Marketing and Governance of Local Governments in Ecuador
El rol del marketing urbano y la gobernanza de los gobiernos locales del Ecuador
O papel do marketing urbano e a governança dos governos locais do Equador
title The Role of Urban Marketing and Governance of Local Governments in Ecuador
spellingShingle The Role of Urban Marketing and Governance of Local Governments in Ecuador
Cevallos, Stefany
Gobernanza
marketing urbano
gobiernos locales
nversión extranjera directa
asociación público privada
Governance
urban marketing
local governments
foreign direct investment,
publicprivate partnership
Governança
marketing urbano
governos/administrações locais
investimento estrangeiro direto
parceria público-privada
title_short The Role of Urban Marketing and Governance of Local Governments in Ecuador
title_full The Role of Urban Marketing and Governance of Local Governments in Ecuador
title_fullStr The Role of Urban Marketing and Governance of Local Governments in Ecuador
title_full_unstemmed The Role of Urban Marketing and Governance of Local Governments in Ecuador
title_sort The Role of Urban Marketing and Governance of Local Governments in Ecuador
dc.creator.none.fl_str_mv Cevallos, Stefany
author Cevallos, Stefany
author_facet Cevallos, Stefany
author_role author
dc.subject.none.fl_str_mv Gobernanza
marketing urbano
gobiernos locales
nversión extranjera directa
asociación público privada
Governance
urban marketing
local governments
foreign direct investment,
publicprivate partnership
Governança
marketing urbano
governos/administrações locais
investimento estrangeiro direto
parceria público-privada
topic Gobernanza
marketing urbano
gobiernos locales
nversión extranjera directa
asociación público privada
Governance
urban marketing
local governments
foreign direct investment,
publicprivate partnership
Governança
marketing urbano
governos/administrações locais
investimento estrangeiro direto
parceria público-privada
description The role of urban marketing and the governance of local governments in Ecuador is analysed according to the Organic Code of Territorial Organization, Autonomy and Decentralization (COOTAD). The governance debate shows the potential that local governments can have in assuming this competence to attract Direct Foreign Investment (FDI). The mainstreaming of integrated quality in this work is the product of urban marketing in the construction of the branding or image of Ecuador and its economic positioning in the regional and international arena. It is concluded that the local government is coordinating commercial and institutional agendas in Public-Private Alliances (PPP) to ensure economic, socio-political and technological development in Ecuador.
publishDate 2020
dc.date.none.fl_str_mv 2020-11-25
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.uasb.edu.ec/index.php/eg/article/view/2414
10.32719/25506641.2020.8.5
url https://revistas.uasb.edu.ec/index.php/eg/article/view/2414
identifier_str_mv 10.32719/25506641.2020.8.5
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.uasb.edu.ec/index.php/eg/article/view/2414/2204
https://revistas.uasb.edu.ec/index.php/eg/article/view/2414/2322
https://revistas.uasb.edu.ec/index.php/eg/article/view/2414/3050
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
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dc.publisher.none.fl_str_mv Universidad Andina Simón Bolívar, Sede Ecuador
publisher.none.fl_str_mv Universidad Andina Simón Bolívar, Sede Ecuador
dc.source.none.fl_str_mv Estudios de la Gestión: Revista Internacional de Administración; Núm. 8 (2020): Estudios de la Gestión: revista internacional de administración, No. 8; 145-163
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reponame:Revista Estudios de la Gestión
instname:Universidad Andina Simón Bolivar
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institution UASB
reponame_str Revista Estudios de la Gestión
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spelling The Role of Urban Marketing and Governance of Local Governments in EcuadorEl rol del marketing urbano y la gobernanza de los gobiernos locales del EcuadorO papel do marketing urbano e a governança dos governos locais do EquadorCevallos, StefanyGobernanzamarketing urbanogobiernos localesnversión extranjera directaasociación público privadaGovernanceurban marketinglocal governmentsforeign direct investment,publicprivate partnershipGovernançamarketing urbanogovernos/administrações locaisinvestimento estrangeiro diretoparceria público-privadaThe role of urban marketing and the governance of local governments in Ecuador is analysed according to the Organic Code of Territorial Organization, Autonomy and Decentralization (COOTAD). The governance debate shows the potential that local governments can have in assuming this competence to attract Direct Foreign Investment (FDI). The mainstreaming of integrated quality in this work is the product of urban marketing in the construction of the branding or image of Ecuador and its economic positioning in the regional and international arena. It is concluded that the local government is coordinating commercial and institutional agendas in Public-Private Alliances (PPP) to ensure economic, socio-political and technological development in Ecuador.Se analiza el rol del marketing urbano y la gobernanza de los gobiernos locales del Ecuador según el Código Orgánico de Organización Territorial, Autonomía y Descentralización (COOTAD). El debate de la gobernanza evidencia el potencial que pueden llegar a tener los gobiernos locales en asumir esa competencia por atraer Inversión Extranjera Directa (IED). La transversalización de la calidad integrada en este trabajo es producto del marketing urbano, en la construcción del branding o imagen del Ecuador y su posicionamiento económico en el ámbito regional e internacional. Se concluye que el gobierno local está coordinando agendas comerciales e institucionales en Alianzas Público-Privadas (APP) para asegurar el desarrollo económico, sociopolítico y tecnológico en el Ecuador.Procura-se analisar o papel do marketing urbano e a governança dos governos locais do Equador de acordo com o Código Orgânico de Organização Territorial, Autonomia e Descentralização (Código Órganico de Organización Territorial, Autonomía y Descentralización-COOTAD). O debate sobre a governança evidencia o potencial que podem chegar a ter os governos locais em assumir essa competição para atrair Investimento Estrangeiro Direto (IED). A transversalização da qualidade integrada em tal trabalho é produto do marketing urbano na construção do branding ou da imagem do Equador e de seu posicionamento econômico nos âmbitos regional e internacional. Conclui-se que o governo local está coordenando agendas comerciais e institucionais em Parcerias Público-Privadas (PPP) para assegurar o desenvolvimento econômico, sociopolítico e tecnológico no Equador.Universidad Andina Simón Bolívar, Sede Ecuador2020-11-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmltext/xmlhttps://revistas.uasb.edu.ec/index.php/eg/article/view/241410.32719/25506641.2020.8.5Estudios de la Gestión: Revista Internacional de Administración; Núm. 8 (2020): Estudios de la Gestión: revista internacional de administración, No. 8; 145-1632661-65132550-6641reponame:Revista Estudios de la Gestióninstname:Universidad Andina Simón Bolivarinstacron:UASBspahttps://revistas.uasb.edu.ec/index.php/eg/article/view/2414/2204https://revistas.uasb.edu.ec/index.php/eg/article/view/2414/2322https://revistas.uasb.edu.ec/index.php/eg/article/view/2414/3050info:eu-repo/semantics/openAccess2022-07-26T05:23:11Zoai:revistas.uasb.edu.ec:article/2414Portal de revistashttps://revistas.uasb.edu.ec/index.php/egInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/eg/oaiEcuador2661-65132661-6513opendoar:.2022-07-26T05:23:11falsePortal de revistashttps://revistas.uasb.edu.ec/index.php/egInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/eg/oaiEcuador2661-65132661-6513opendoar:.2022-07-26T05:23:11Revista Estudios de la Gestión - Universidad Andina Simón Bolivarfalse
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