Estudio del Comportamiento en Compras de Clientes de Manabí en una Empresa de Retail un año después del terremoto
In the present work we study the behavior of purchases in a retailstore of the customers of the province of Manabí after the natural disaster that arose on April 16, 2016, so we analyze the purchases a year before and a year after earthquake, we determine if there is a variation in purchases from on...
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | Ecuador |
| Recursos: | Universidad Internacional del Ecuador |
| Repositorio: | Repositorio Universidad Internacional del Ecuador |
| OAI Identifier: | oai:repositorio.uide.edu.ec:37000/3531 |
| Acesso em linha: | https://doi.org/10.33890/innova.v2.n9.2017.480 https://repositorio.uide.edu.ec/handle/37000/3531 |
| Access Level: | acceso abierto |
| Palavra-chave: | Terremoto, Manabí, Variación en Compras, perfiles de clientes Earthquake, Manabí, Variation in Purchasing, customer profiles |
| Resumo: | In the present work we study the behavior of purchases in a retailstore of the customers of the province of Manabí after the natural disaster that arose on April 16, 2016, so we analyze the purchases a year before and a year after earthquake, we determine if there is a variation in purchases from one period to another, and additionally segment customers of the store based on their variation in purchases |
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