Orange (Citrus sinensis L.) production and marketing: Caluma canton case, Bolívar province, Ecuador

The objective of the research was to know the socioeconomic and marketing aspects of orange (Citrus X sinensis) in the province of Bolívar-Ecuador, located in the foothills of the river basin of the Chimbo Cordillera de los Andes river. In this area, orange cultivation represents the most important...

Descripción completa

Detalles Bibliográficos
Autores: Segovia Montalvan, Eduardo, Varela Solorzano, María, Torres Navarrete, Emma, Gonzales Osorio, Betty
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:Ecuador
Institución:Universidad Técnica Estatal de Quevedo
Repositorio:Revista Ciencia y Tecnología
Idioma:español
OAI Identifier:oai:revistas.uteq.edu.ec:article/573
Acceso en línea:https://revistas.uteq.edu.ec/index.php/cyt/article/view/573
Access Level:acceso abierto
Palabra clave:Canales de comercialización
productores
acopiadores
Marketing channels
producers
collectors
Canais de comercialização
produtores
colecionadores
id EC_1c1b01bab01ebff8b0101dbf045dacc8
oai_identifier_str oai:revistas.uteq.edu.ec:article/573
network_acronym_str EC
network_name_str Ecuador
repository_id_str
dc.title.none.fl_str_mv Orange (Citrus sinensis L.) production and marketing: Caluma canton case, Bolívar province, Ecuador
Producción y comercialización de naranja (Citrus sinensis L.): Caso cantón Caluma, provincia de Bolívar, Ecuador
Produção e comercialização de laranja (Citrus sinensis L.): Caso Cantão Caluma, província de Bolívar, Equador
title Orange (Citrus sinensis L.) production and marketing: Caluma canton case, Bolívar province, Ecuador
spellingShingle Orange (Citrus sinensis L.) production and marketing: Caluma canton case, Bolívar province, Ecuador
Segovia Montalvan, Eduardo
Canales de comercialización
productores
acopiadores
Marketing channels
producers
collectors
Canais de comercialização
produtores
colecionadores
title_short Orange (Citrus sinensis L.) production and marketing: Caluma canton case, Bolívar province, Ecuador
title_full Orange (Citrus sinensis L.) production and marketing: Caluma canton case, Bolívar province, Ecuador
title_fullStr Orange (Citrus sinensis L.) production and marketing: Caluma canton case, Bolívar province, Ecuador
title_full_unstemmed Orange (Citrus sinensis L.) production and marketing: Caluma canton case, Bolívar province, Ecuador
title_sort Orange (Citrus sinensis L.) production and marketing: Caluma canton case, Bolívar province, Ecuador
dc.creator.none.fl_str_mv Segovia Montalvan, Eduardo
Varela Solorzano, María
Torres Navarrete, Emma
Gonzales Osorio, Betty
author Segovia Montalvan, Eduardo
author_facet Segovia Montalvan, Eduardo
Varela Solorzano, María
Torres Navarrete, Emma
Gonzales Osorio, Betty
author_role author
author2 Varela Solorzano, María
Torres Navarrete, Emma
Gonzales Osorio, Betty
author2_role author
author
author
dc.subject.none.fl_str_mv Canales de comercialización
productores
acopiadores
Marketing channels
producers
collectors
Canais de comercialização
produtores
colecionadores
topic Canales de comercialización
productores
acopiadores
Marketing channels
producers
collectors
Canais de comercialização
produtores
colecionadores
description The objective of the research was to know the socioeconomic and marketing aspects of orange (Citrus X sinensis) in the province of Bolívar-Ecuador, located in the foothills of the river basin of the Chimbo Cordillera de los Andes river. In this area, orange cultivation represents the most important productive item both in terms of area and production. The work was carried out based on the producers of the Pueblo Lindo, Yatuví and El triunfo communities, belonging to the Caluma canton. The study was cross-sectional and descriptive. The simple random sampling method (orange growers)  and census (traders) were used. A questionnaire was applied to 61 producers and 21 fruit intermediaries. The results indicate that 10% of orange producers use a traditional marketing system (sale by lot or on the tree), which generates generates a high degree of intermediation and leads to a weakness in their economy (profitability 15.42%) and damage to the plantation. While those who market by units (90%) obtain better profitability 68.32%. It is proposed as a marketing strategy that producers associate and market directly to shopping centers and juice extracting industries in such a way that they obtain greater profitability and less intermediation.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-27
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.uteq.edu.ec/index.php/cyt/article/view/573
10.18779/cyt.v15i2.573
url https://revistas.uteq.edu.ec/index.php/cyt/article/view/573
identifier_str_mv 10.18779/cyt.v15i2.573
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.uteq.edu.ec/index.php/cyt/article/view/573/722
https://revistas.uteq.edu.ec/index.php/cyt/article/view/573/723
dc.rights.none.fl_str_mv Derechos de autor 2022 Ciencia y Tecnología
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2022 Ciencia y Tecnología
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv Universidad Técnica Estatal de Quevedo
publisher.none.fl_str_mv Universidad Técnica Estatal de Quevedo
dc.source.none.fl_str_mv Science and Technology; Vol. 15 No. 2 (2022): Science and Technology Journal July - December 2022; 1-6
Ciencia y Tecnología; Vol. 15 Núm. 2 (2022): Revista Ciencia y Tecnología Julio - Diciembre 2022; 1-6
Ciência e Tecnologia; v. 15 n. 2 (2022): Revista Ciência e Tecnologia Julho - Dezembro 2022; 1-6
1390-4043
1390-4051
10.18779/cyt.v15i2
reponame:Revista Ciencia y Tecnología
instname:Universidad Técnica Estatal de Quevedo
instacron:UTEQ
instname_str Universidad Técnica Estatal de Quevedo
instacron_str UTEQ
institution UTEQ
reponame_str Revista Ciencia y Tecnología
collection Revista Ciencia y Tecnología
repository.name.fl_str_mv Revista Ciencia y Tecnología - Universidad Técnica Estatal de Quevedo
repository.mail.fl_str_mv
_version_ 1868999315894042624
spelling Orange (Citrus sinensis L.) production and marketing: Caluma canton case, Bolívar province, EcuadorProducción y comercialización de naranja (Citrus sinensis L.): Caso cantón Caluma, provincia de Bolívar, EcuadorProdução e comercialização de laranja (Citrus sinensis L.): Caso Cantão Caluma, província de Bolívar, EquadorSegovia Montalvan, EduardoVarela Solorzano, MaríaTorres Navarrete, EmmaGonzales Osorio, BettyCanales de comercializaciónproductoresacopiadoresMarketing channels producerscollectorsCanais de comercialização produtorescolecionadoresThe objective of the research was to know the socioeconomic and marketing aspects of orange (Citrus X sinensis) in the province of Bolívar-Ecuador, located in the foothills of the river basin of the Chimbo Cordillera de los Andes river. In this area, orange cultivation represents the most important productive item both in terms of area and production. The work was carried out based on the producers of the Pueblo Lindo, Yatuví and El triunfo communities, belonging to the Caluma canton. The study was cross-sectional and descriptive. The simple random sampling method (orange growers)  and census (traders) were used. A questionnaire was applied to 61 producers and 21 fruit intermediaries. The results indicate that 10% of orange producers use a traditional marketing system (sale by lot or on the tree), which generates generates a high degree of intermediation and leads to a weakness in their economy (profitability 15.42%) and damage to the plantation. While those who market by units (90%) obtain better profitability 68.32%. It is proposed as a marketing strategy that producers associate and market directly to shopping centers and juice extracting industries in such a way that they obtain greater profitability and less intermediation.El objetivo de la investigación fue conocer los aspectos socioeconómicos y de comercialización de naranja (Citrus X sinensis) en la provincia de Bolívar-Ecuador, ubicada en las estribaciones de la hoya del río Chimbo Cordillera de los Andes. En esta zona el cultivo de naranja representa el rubro productivo más importante tanto en superficie como en producción. El trabajo se realizó con base en los productores de las comunidades Pueblo Lindo, Yatuví y El triunfo, pertenecientes al cantón Caluma. El estudio fue de tipo transversal y descriptivo. Se utilizó el método de muestreo aleatorio simple (productores de naranja) y censo (comerciantes). Se aplicó un cuestionario a 61 productores y a 21 intermediarios de la fruta. Los resultados indican que un 10% de los productores de naranja utilizan un sistema de comercialización tradicional (venta por lote o en el árbol), lo cual genera un alto grado de intermediación y conlleva a una debilidad en su economía (rentabilidad 15,42 %) y daño en la plantación. Mientras que quienes comercializan por unidades (90%) obtienen mejor rentabilidad 68,32%. Se propone como estrategia de comercialización que los productores se asocien y comercialicen directamente a centros comerciales e industrias extractoras de jugos de tal manera que obtengan mayor rentabilidad y menos intermediación.O objetivo da pesquisa foi conhecer os aspectos socioeconômicos e de comercialização da laranja (Citrus X sinensis) na província de Bolívar-Equador, localizada no sopé da bacia do rio Chimbo, Cordillera de los Andes. Nessa área, o cultivo da laranja representa o item produtivo mais importante, tanto em superfície quanto em produção. O trabalho foi realizado a partir dos produtores das comunidades Pueblo Lindo, Yatuví e El Triunfo, pertencentes ao cantão de Caluma. O estudo foi transversal e descritivo. Foi utilizado o método de amostragem aleatória simples (produtores de laranja) e censo (comerciantes). Foi aplicado um questionário a 61 produtores e 21 intermediários de fruta. Os resultados indicam que 10% dos produtores de laranja utilizam um sistema tradicional de comercialização (venda em lote ou no pé), o que gera alto grau de intermediação e leva a uma fragilidade em sua economia (15,42% de lucratividade). a plantação. Enquanto quem vende por unidades (90%) obtém melhor rentabilidade 68,32%. Propõe-se como estratégia de comercialização que os produtores se associem e comercializem diretamente aos shopping centers e indústrias extrativas de suco de forma que obtenham maior lucratividade e menor intermediação.Universidad Técnica Estatal de Quevedo2022-12-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttps://revistas.uteq.edu.ec/index.php/cyt/article/view/57310.18779/cyt.v15i2.573Science and Technology; Vol. 15 No. 2 (2022): Science and Technology Journal July - December 2022; 1-6Ciencia y Tecnología; Vol. 15 Núm. 2 (2022): Revista Ciencia y Tecnología Julio - Diciembre 2022; 1-6Ciência e Tecnologia; v. 15 n. 2 (2022): Revista Ciência e Tecnologia Julho - Dezembro 2022; 1-61390-40431390-405110.18779/cyt.v15i2reponame:Revista Ciencia y Tecnologíainstname:Universidad Técnica Estatal de Quevedoinstacron:UTEQspahttps://revistas.uteq.edu.ec/index.php/cyt/article/view/573/722https://revistas.uteq.edu.ec/index.php/cyt/article/view/573/723Derechos de autor 2022 Ciencia y Tecnologíainfo:eu-repo/semantics/openAccess2023-12-20T13:55:52Zoai:revistas.uteq.edu.ec:article/573Portal de revistashttps://revistas.uteq.edu.ec/index.php/cytUniversidad públicahttps://www.uteq.edu.ecEcuadorCiencia y tecnología1390-40431390-4043opendoar:2023-12-20T13:55:52falsePortal de revistashttps://revistas.uteq.edu.ec/index.php/cytUniversidad públicahttps://www.uteq.edu.ecEcuadorCiencia y tecnología1390-40431390-4043opendoar:2023-12-20T13:55:52Revista Ciencia y Tecnología - Universidad Técnica Estatal de Quevedofalse
score 14,964248

Similares en LA Referencia