Characterization of travel agencies and use of ICTs in the marketing of products and services in the tourist markets in Manabí Province: Caracterización de las agencias de viajes y uso de las Tics en la comercialización de productos y servicios en los mercados turísticos de la provincia de Manabí
The general objective of the research was to characterize travel agencies by identifying their tourist operations and the use of ICTs (Information and communication technology) for the commercialization of products and services of the tourist markets in the province of Manabí, with this, establish g...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Ecuador |
| Institución: | Revista RICIT (UDET) |
| Repositorio: | Revista RICIT |
| Idioma: | español |
| OAI Identifier: | oai:publicaciones.udet.edu.ec:article/32 |
| Acceso en línea: | https://publicaciones.udet.edu.ec/index.php/ricit/article/view/32 |
| Access Level: | acceso abierto |
| Palabra clave: | Agencias de viajes desarrollo turístico potencial turístico uso de las TIC’s productos y servicios Manabí travel agencies tourism development tourism potential use of TICs products and services |
| Sumario: | The general objective of the research was to characterize travel agencies by identifying their tourist operations and the use of ICTs (Information and communication technology) for the commercialization of products and services of the tourist markets in the province of Manabí, with this, establish guidelines for strategies that contribute to the development of tourism. The research was bibliographic, descriptive, analytical and field-based, which facilitated the establishment of results. For the development of the work, a methodological procedure was structured based on the objectives of the project: Collection of general information related to travel agencies of the tourist markets in the province of Manabí, Characterization of travel agencies and evaluation of tourism potential according to the use of TICs for the commercialization of products and services. The same ones that will direct our study to the following results as information gathering and three travel agencies in Manabí were characterized, in addition tourist operations and their market were determined according to their products and services, and the tourist potential and use of TICs was evaluated through the application of a SWOT matrix allowing the determination of strategies to increase the volume of product and service sales in the Manabí province. Finally, the investigation showed that travel agencies have an offer with potentialities that contribute to and promote tourism development, concluding that companies must maintain an adequate use and management of TICs in the operational part in order to provide greater ease in the distribution of their tourist packages. |
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