Proyecto de incorporación de kioskos digitales, en la cadena de restaurante de comida rápida de Mcdonalds en los Estados de Colorado, Illinois y California de Estados Unidos, basado en las buenas prácticas del PMI
In the past years, the minimum wage in the United States has increased gradually, companies have had to analyze how much it is affecting their budget. For this reason, fast food restaurants have had to find a medium and long term solution. Faced with this situation and constant changes in society an...
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | Ecuador |
| Institución: | Universidad de las Américas |
| Repositorio: | Repositorio Universidad de las Américas |
| Idioma: | español |
| OAI Identifier: | oai:dspace.udla.edu.ec:33000/13602 |
| Acceso en línea: | http://dspace.udla.edu.ec/handle/33000/13602 |
| Access Level: | acceso abierto |
| Palabra clave: | ESTRATEGIA DE PROYECTOS RESTAURANTES KIOSCOS DIGITALES INNOVACIÓN DEL MERCADO |
| Sumario: | In the past years, the minimum wage in the United States has increased gradually, companies have had to analyze how much it is affecting their budget. For this reason, fast food restaurants have had to find a medium and long term solution. Faced with this situation and constant changes in society and the world, McDonalds has made several innovations. Among these are sales through the mobile application and the implementation of digital kiosks. This document will focus on the implementation of digital kiosks to provide a better service to its users. The present work consists of the development of the project management plan on the incorporation of digital kiosks in the McDonalds fast food restaurant chain focused on the states of Colorado, Illinois, and California in the United States, based on the good PMI practices. It is intended to verify that digital kiosks are a cost saving solution for restaurants. To carry out the thesis, an analysis of the current situation of the company was made, the planning of the project management plan for its correct management, financial viability, conclusions, and recommendations. |
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