Creación de la cafetería temática coffee book
The following grade project look for measure the feasibility of introducing a new brand of Coffee Bar "Coffee- Book" in the Ecuadorian market, starting by Guayaquil city, through studies to know the people’s preferences, which would be our market goal. Coffee-Book will be a different propo...
| Autores: | , , , |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2010 |
| País: | Ecuador |
| Institución: | Escuela Superior Politécnica del Litoral |
| Repositorio: | Repositorio Escuela Superior Politécnica del Litoral |
| Idioma: | español |
| OAI Identifier: | oai:www.dspace.espol.edu.ec:123456789/11913 |
| Acceso en línea: | http://www.dspace.espol.edu.ec/handle/123456789/11913 |
| Access Level: | acceso abierto |
| Palabra clave: | CAFÉ ESCRITORES ECUATORIANOS AMBIENTE ACOGEDOR CAFETERÍAS TRADICIONALES CONSUMIDORES TARGET BEBIDAS POSTRES INDUSTRIA ALIMENTICIA |
| Sumario: | The following grade project look for measure the feasibility of introducing a new brand of Coffee Bar "Coffee- Book" in the Ecuadorian market, starting by Guayaquil city, through studies to know the people’s preferences, which would be our market goal. Coffee-Book will be a different proposal in comparison to the current coffees because it will offer a warm and friendly atmosphere that will resemble to a home’s living room, where the customers could get enjoy with a good book or simply have a usual friends’ talk accompanied by an excellent and delicious menu as if they were in the comfort of their homes. In addition to the usual services, Coffee-Book will also offers its installations for business purposes such as meeting that could be developed in an environment that combines the informality of a Coffee Bar and the flavor of a good cup of coffee with a high quality service. |
|---|