Adventure Tourism Benchmark – Analyzing the Case of Suesca, Cundinamarca
Adventure tourism is a growing sector within the tourism industry and understanding its dynamics is fundamental for adventure tourism destinations and their local authorities. Destination benchmarking is a strong tool to identify the performance of tourism services offered at the destination in orde...
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2012 |
| País: | Colombia |
| Recursos: | Universidad Externado de Colombia |
| Repositório: | Biblioteca Digital Universidad Externado de Colombia |
| Idioma: | espanhol |
| OAI Identifier: | oai:bdigital.uexternado.edu.co:001/9988 |
| Acesso em linha: | https://bdigital.uexternado.edu.co/handle/001/9988 https://revistas.uexternado.edu.co/index.php/tursoc/article/view/3399 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Adventure Tourism Internal and External Benchmarking Destination Suesca. |
| Resumo: | Adventure tourism is a growing sector within the tourism industry and understanding its dynamics is fundamental for adventure tourism destinations and their local authorities. Destination benchmarking is a strong tool to identify the performance of tourism services offered at the destination in order to design appropriate policies to improve its competitiveness. The benchmarking study of Suesca, an adventure tourism destination in Colombia, helps to identify the gaps compared with successful adventure tourism destinations around the world, and provides valuable information to local policy-makers on the features to be improved. The lack of available information to tourists and financial facilities hinders the capability of Suesca to improve its competitiveness. |
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