Gobierno corporativo y comunicación empresarial. ¿Qué papel cumplen los directores de comunicación en España?
Company managers have opened up their steering committees to the communication manager. However, it is a timid opening with major challenges. This paper analyzes the situation in Spain, reflecting on several recent academic studies in the field of corporate management and communication. There is a s...
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2010 |
| País: | Colombia |
| Institución: | Universidad de la Sabana |
| Repositorio: | Repositorio Universidad de la Sabana |
| Idioma: | español |
| OAI Identifier: | oai:10.145.21.57:10818/14511 |
| Acceso en línea: | http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1640 http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1640/2075 http://hdl.handle.net/10818/14511 |
| Access Level: | acceso abierto |
| Palabra clave: | Comunicación corporativa Gobierno corporativo Dirección estratégica España |
| Sumario: | Company managers have opened up their steering committees to the communication manager. However, it is a timid opening with major challenges. This paper analyzes the situation in Spain, reflecting on several recent academic studies in the field of corporate management and communication. There is a summary of the professional situation, along with several conclusions that are indicative of the major challenges to increased professionalization and academic thinking. |
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