Plan de negocios para la creación de una empresa de comercialización de productos de belleza online
The Beauty business in Colombia represents the third best industry after the pharmaceutical and military industries, but at the same time, it faces great challenges in its commercialization processes, especially due to the levels of competition in this sector, and the globalization and access to inf...
| Autores: | , |
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| Tipo de recurso: | informe técnico |
| Estado: | Versión aceptada para publicación |
| Fecha de publicación: | 2019 |
| País: | Colombia |
| Institución: | Universidad Católica de Oriente |
| Repositorio: | Repositorio UCO |
| OAI Identifier: | oai:repositorio.uco.edu.co:20.500.13064/1509 |
| Acceso en línea: | https://repositorio.uco.edu.co/handle/20.500.13064/1509 |
| Access Level: | acceso abierto |
| Palabra clave: | Productos de belleza Cosmetología Industria farmacéutica Procesos de comercialización Industria Cosmética Modelo de negocio Beauty products Cosmetology Pharmaceutical industry Marketing processes Cosmetics Industry Business model Cosméticos - Comercialización Plan de negocios Formación de empresas |
| Sumario: | The Beauty business in Colombia represents the third best industry after the pharmaceutical and military industries, but at the same time, it faces great challenges in its commercialization processes, especially due to the levels of competition in this sector, and the globalization and access to information by the end users. For this reason and based on the studies formulated by one of the most important cosmetic companies in the country, Ecobranch AVON, we formulated an alternative for the commercialization of beauty products, providing the user with a different and comfortable experience in the process of buying their trusted products. |
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