Influencia del estilo directivo en la comunicación interna de las organizaciones. Una aplicación a las agencias de publicidad
The article is based on the assumption that how an organization is managed entails a specific form of communication. If so, identifying management style can be an indication of how a manger will behave in terms of communication. A model of associations between management style and internal communica...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2014 |
| País: | Colombia |
| Institución: | Universidad de la Sabana |
| Repositorio: | Repositorio Universidad de la Sabana |
| Idioma: | español |
| OAI Identifier: | oai:intellectum.unisabana.edu.co:10818/14540 |
| Acceso en línea: | http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1956 http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1956/3439 http://hdl.handle.net/10818/14540 http://intellectum.unisabana.edu.co/ |
| Access Level: | acceso abierto |
| Palabra clave: | Agencia de publicidad Comunicación directiva Comunicación interna Estilo directivo |
| Sumario: | The article is based on the assumption that how an organization is managed entails a specific form of communication. If so, identifying management style can be an indication of how a manger will behave in terms of communication. A model of associations between management style and internal communication is formulated for that purpose. Five style prototypes are identified based on a theoretical analysis. They are: laissez-faire, task-oriented, relationship-oriented, leadership and charismatic leadership. Modes of communication particular to each of these styles are defined. In the second part of the article, the model is tested on a sample of Spanish advertising agencies. |
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