The Hass Avocado Market in Japan: Challenges for Colombian Exporters

This article illustrates the admissibility of the Colombian Hass avocado in the Japanese market: The challenges of the fruit at the production and commercialization level in Colombia, the challenges in developing an innovative packaging that allows preserving the Hass avocado and, therefore, achievi...

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Detalles Bibliográficos
Autores: Guerra Correa, María Camila, Chacón Molina, María del Mar, Jaramillo Jaramillo, Santiago
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:Colombia
Institución:Universidad EAFIT
Repositorio:Repositorio EAFIT
Idioma:inglés
OAI Identifier:oai:repository.eafit.edu.co:10784/30426
Acceso en línea:http://hdl.handle.net/10784/30426
Access Level:acceso abierto
Palabra clave:Hass avocado
Admissibility protocol
Colombian Hass avocado exporters
Japanese market
Ministry of Agriculture
Forestry and Fisheries of Japan
Colombian Agricultural Institute
Descripción
Sumario:This article illustrates the admissibility of the Colombian Hass avocado in the Japanese market: The challenges of the fruit at the production and commercialization level in Colombia, the challenges in developing an innovative packaging that allows preserving the Hass avocado and, therefore, achieving effective commercialization in international markets, as well as the challenges in carrying out efficient monitoring of the crop in order to avoid the spread of quarantine pests, strictly regulated by Japan, to avoid damage within its territory. Finally, it also demonstrates the importance of the role of government institutions and avocado cooperatives in Colombia in providing support and training to producers for the optimal fulfillment of exports and opportunities in new markets, such as the Japanese market.