Sistema de recomendaciones para entornos de Digital Signage soportado en un esquema de cooperación smart tv–smartphone

Advertisement in Digital Signage environments demands the enrichment of the classic approach of recommendation focused on individuals by means of the delivery of ads for a group of people observing a public screen. Even though the accuracy that can be achieved in the recommendations is important, th...

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Bibliographic Details
Authors: Martínez Pabón, Francisco; Universidad del Cauca, Garzón Marín, Víctor; Universidad del Cauca, Ospina Quintero, Juan Camilo; Universidad del Cauca, Ibarra Samboní, Jhon Jairo; Universidad del Cauca, Caicedo Guerrero, Jaime; Universidad del Cauca, Chantre Astaiza, Ángela; Universidad del Cauca, Ramírez González, Gustavo; Universidad del Cauca
Format: article
Status:Published version
Publication Date:2014
Country:Colombia
Institution:Universidad de Medellín
Repository:Repositorio UDEM
Language:Spanish
OAI Identifier:oai:repository.udem.edu.co:11407/1813
Online Access:http://hdl.handle.net/11407/1813
Access Level:Open access
Keyword:recommendations systems
ubiquitous advertising
aggregation techniques
digital signage
Smart TV.
sistemas de recomendaciones
publicidad ubicua
técnicas de agregación
Smart TV
Description
Summary:Advertisement in Digital Signage environments demands the enrichment of the classic approach of recommendation focused on individuals by means of the delivery of ads for a group of people observing a public screen. Even though the accuracy that can be achieved in the recommendations is important, the degree of novelty perceived by the users is even more important. This balance can be obtained not only through the improvement of the recommendation algorithms, but also through an adequate multiscreen cooperation scheme. Therefore, this paper proposes an approach for the construction of a recommendations system for Digital Signage environments based on a Smart TV-Smartphone cooperation scheme.

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