Marketing relacional para la internacionalización en instituciones de educación superior
This paper aims to describe Relational Marketing for strengthening the Internationalization in Higher Education Institutions (HEIs) of the Colombian Caribbean, using a quantitative paradigm and a nonexperimental field design. Population under study was approached through a questionnaire addressed to...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión aceptada para publicación |
| Fecha de publicación: | 2018 |
| País: | Colombia |
| Institución: | Corporación Universidad de la Costa |
| Repositorio: | Repositorio REDICUC |
| Idioma: | español |
| OAI Identifier: | oai:repositorio.cuc.edu.co:11323/1162 |
| Acceso en línea: | https://hdl.handle.net/11323/1162 https://repositorio.cuc.edu.co/ |
| Access Level: | acceso abierto |
| Palabra clave: | Marketing relacional Internacionalización Instituciones de educación superior Relational marketing Internationalization Higher education institutions |
| Sumario: | This paper aims to describe Relational Marketing for strengthening the Internationalization in Higher Education Institutions (HEIs) of the Colombian Caribbean, using a quantitative paradigm and a nonexperimental field design. Population under study was approached through a questionnaire addressed to 26 heads of International Relations Office. The results evidenced the inclusion of phases, elements and strategies of Relational Marketing, strength in the Internationalization of Teaching, and in contrast there was evidence of weakness in the Internationalization of Extension. |
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