La Política Relatada: el Storytelling de Barack Obama en el marco de la Operación Gerónimo

The gush of information reaching us today requires politicians and any other leaders intending to communicate to compete against a countless amount of screens and data. In the past few years, storytelling has swelled as an effective technique with which social leaders intending to communicate can co...

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Detalles Bibliográficos
Autores: López Hermida Russo, Alberto Pedro, Vargas-Monardes, Josefina
Tipo de recurso: artículo
Fecha de publicación:2013
País:Colombia
Institución:Universidad de la Sabana
Repositorio:Repositorio Universidad de la Sabana
Idioma:español
OAI Identifier:oai:10.145.21.57:10818/14600
Acceso en línea:http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/2861
http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/2861/3009
http://hdl.handle.net/10818/14600
Access Level:acceso abierto
Palabra clave:Comunicación política
Fotografía
Osama Bin Laden
Barack Obama
Descripción
Sumario:The gush of information reaching us today requires politicians and any other leaders intending to communicate to compete against a countless amount of screens and data. In the past few years, storytelling has swelled as an effective technique with which social leaders intending to communicate can conquer the most important asset in communication today: the citizens’ time. These lines introduce the conditions and fundamentals of storytelling as a tool, revealing its presence through a qualitative analysis in a gallery of photographs published by the White House in the aftermath of Bin Laden’s assassination.