Colombian Coffee in China Opportunities and Challenges
This article seeks to explore business opportunities, as well as expand the vision of China as a potential market for Colombian coffee. This publication is part of the dissemination of the research results of the Asia Pacific Research Seedbed in 2014, which was divided into two parts. The first part...
| Autores: | , , , , , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2015 |
| País: | Colombia |
| Institución: | Universidad EAFIT |
| Repositorio: | Repositorio EAFIT |
| Idioma: | español |
| OAI Identifier: | oai:repository.eafit.edu.co:10784/14833 |
| Acceso en línea: | http://hdl.handle.net/10784/14833 |
| Access Level: | acceso abierto |
| Palabra clave: | Coffee Colombia China International Business Market Strategy Consumer Trends Café Negocios Internacionales Estrategia De Mercado Tendencias Del Consumidor |
| Sumario: | This article seeks to explore business opportunities, as well as expand the vision of China as a potential market for Colombian coffee. This publication is part of the dissemination of the research results of the Asia Pacific Research Seedbed in 2014, which was divided into two parts. The first part, published in the last edition, included an analysis of China's economy, its hot beverage market, its coffee production and imports of that product. In this second part, the main trends of the Chinese consumer are exposed, as well as two models (e-commerce and manufacturing) for the successful penetration of Colombian coffee in the Chinese market. This document also carries out a DOFA analysis (weaknesses, opportunities, strengths and threats) to evaluate the possibilities of achieving a better positioning of Colombian coffee in that market. |
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