Regimes de interação no videoclipe: a experiência interativa de The Wilderness Downtown
AbstractThis paper analyzes the videoclip within the context of media convergence, where the production resources available in different infoelectronic communication devices may actuate in the constitution process of their language, creating innovative experiences in the ways of fruition and in the...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2015 |
| País: | Brasil |
| Institución: | Universidade Estadual Paulista (UNESP) |
| Repositorio: | Repositório Institucional da UNESP |
| Idioma: | portugués |
| OAI Identifier: | oai:repositorio.unesp.br:11449/157964 |
| Acceso en línea: | http://dx.doi.org/10.1590/1982-25542015220248 http://hdl.handle.net/11449/157964 |
| Access Level: | acceso abierto |
| Palabra clave: | music video enunciative strategies interaction sociosemiotics videoclipe estratégias enunciativas interação sociossemiótica |
| Sumario: | AbstractThis paper analyzes the videoclip within the context of media convergence, where the production resources available in different infoelectronic communication devices may actuate in the constitution process of their language, creating innovative experiences in the ways of fruition and in the realities of consumption. By being structured on the interactive relationships made possible by digital technologies of contemporary media, we intend to demonstrate how the enunciative strategies are major discourse-making mechanisms in the configuration of the new music video formats. In this perspective, we will analyze the interactive music video experience developed by director Chris Milk, The Wilderness Downtown, from the theoretical and methodological framework of sociosemiotics, especially the regimes of interaction. |
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