GENDERED PSYCHOPOLITICS OF EMOTIONS IN THE BOLSONARO GOVERNMENT: MEMES AND HEGEMONIC MASCULINITY
In contemporary geopolitical reconfigurations, social media and psychological strategies have assumed centrality in the new modes of exercising power. In this context, bolsonaristas memes constitute important records of the psychopolitical processes underway in the last six years in Brazil, marked b...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Brasil |
| Institución: | Universidade Estadual Paulista "Júlio de Mesquita Filho" (UNESP) |
| Repositorio: | Plural (Bauru) - Revista de Psicologia |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistaplural.emnuvens.com.br:article/17 |
| Acceso en línea: | https://revistaplural.emnuvens.com.br/prp/article/view/17 |
| Access Level: | acceso abierto |
| Palabra clave: | psicopolítica emoções fratura social gênero masculinidades Psychopolitics; Emotions; Social fracture; Gender; Masculinities Psicopolítica; Emociones; Fractura social; Género; Masculinidades |
| Sumario: | In contemporary geopolitical reconfigurations, social media and psychological strategies have assumed centrality in the new modes of exercising power. In this context, bolsonaristas memes constitute important records of the psychopolitical processes underway in the last six years in Brazil, marked by attacks on the democratic political system. Through thematic and semiotic analysis, this study examined the strategies used by 56 Bolsonarista memes to manipulate emotions through content related to masculinity. It identified that the memes focused on the attack on the “leftists’” masculinity, in three thematic ways: 1) homophobia and the representation of leftist men as gays; 2) devirilization and the representation of left-wing men’s masculinity as weak and “feminine”; and 3) attacks on the labor dimension of leftist men. It is noteworthy that, through content associated to the core identity of hegemonic masculinity, memes seek to incite hatred and repudiate the left, strengthening the social fracture “us x they/others”. |
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