The advertising representation in the symbolic-technological context of the era of access
The aim of this article is to develop crucial points in order to analyze and describe the evolution of social and life styles as they expressed in the frame of new technologies. In such context, new technologies operate as a structural base for social representation within the professional and symbo...
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2013 |
| País: | Brasil |
| Recursos: | Universidade Federal de Goiás (UFG) |
| Repositório: | Comunicação & Informação (Online) |
| Idioma: | português |
| OAI Identifier: | oai:ojs.revistas.ufg.br:article/23506 |
| Acesso em linha: | https://revistas.ufg.br/ci/article/view/23506 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Advertising.cultural industry. social comunication.mass media.ordinary culture. Publicidad. Industria cultural. Comunicación social. Mass media. Cultura cotidiana. |
| Resumo: | The aim of this article is to develop crucial points in order to analyze and describe the evolution of social and life styles as they expressed in the frame of new technologies. In such context, new technologies operate as a structural base for social representation within the professional and symbolic activity of media, and thus it shows to be a key element in order to understand the role of information, persuasion and entertainment discourses in contemporary social imageries. |
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