The visual narrative of the F. Matarazzo & Cia Industriaes album, 1904-1906

The F. Matarazzo & Cia Industriaes photographic album was commissioned by the group to the photographer Orestes Cilento and produced between the years 1904 and 1906, a moment of transformation in the activities of the group and that brought the need to divulge the business. The work, for a l...

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Detalles Bibliográficos
Autor: Pomari, Elisa
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2019
País:Brasil
Institución:Universidade Estadual de Campinas (UNICAMP)
Repositorio:Resgate (Online)
Idioma:portugués
OAI Identifier:oai:ojs.periodicos.sbu.unicamp.br:article/8653597
Acceso en línea:https://periodicos.sbu.unicamp.br/ojs/index.php/resgate/article/view/8653597
Access Level:acceso abierto
Palabra clave:Photography
Matarazzo
Industrialization
São Paulo (State) - Industries.
Fotografia
Industrialização
São Paulo (Estado) - Indústrias.
Descripción
Sumario:The F. Matarazzo & Cia Industriaes photographic album was commissioned by the group to the photographer Orestes Cilento and produced between the years 1904 and 1906, a moment of transformation in the activities of the group and that brought the need to divulge the business. The work, for a long time the only one to systematically portray the interior of the factories, is a visual narrative inserted in a context of production, circulation and consumption of photographic images as a business practice of large companies. These images collaborated for the strengthening of the companies while contributing to the formation of great mythical business personalities. Thus, the article analyzes the discourse of these photographs around the production, the appearance of the factory environment and the labor relations developed there.