Bola de Neve Church, entrepreneurship and dialogue with ideals of neoliberal policies

This article deepened the studies on the dialogue of the Bola de Neve Church (BNC) with the ideals of neoliberal policies. Reflections were elaborated on the video published on the YouTube platform, entitled: “How to face the current political/financial crisis”, a speech by the founder of BNC, Apost...

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Detalles Bibliográficos
Autores: Lanza, Fabio, Marcondes, Maryana
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:Brasil
Institución:Universidade Federal do Ceará (UFC)
Repositorio:Revista de Ciências Sociais
Idioma:portugués
OAI Identifier:oai:periodicos.ufc:article/72175
Acceso en línea:http://www.periodicos.ufc.br/revcienso/article/view/72175
Access Level:acceso abierto
Palabra clave:neoliberalism
neo-Pentecostalism
Bola de Neve
entrepreneurship
neoliberalismo
neopentecostalismo
empreendedorismo
Descripción
Sumario:This article deepened the studies on the dialogue of the Bola de Neve Church (BNC) with the ideals of neoliberal policies. Reflections were elaborated on the video published on the YouTube platform, entitled: “How to face the current political/financial crisis”, a speech by the founder of BNC, Apostle Rinaldo Seixas, held at the Recrie Congress, in 2016. The methodology used in this work was based on analysis categories to understand and interpret the videographic source already mentioned and on bibliographical research in works of the sociology of religions and studies on neoliberalism. As a result, it was identified an approximation of the BNC with the neoliberal ideals from a religious perspective, with a discourse that provides mystical explanations about the Brazilian economic and political crisis and solutions inspired by the network economy to protect the faithful from unemployment.