INTERNATIONALIZATION OF A SUCCESSFUL TV FORMAT: "The Anthill"
Give me a good idea and will change formats of entertainment nights on Spanish TV, give me a successful format and it conquer the world". These are the basic qualities that El Hormiguero has become a long-distance format in Spain and a project exported to many countries through different shapes...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | Brasil |
| Recursos: | Universidade Federal do Tocantins (UFT) |
| Repositorio: | Revista Observatório |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revista.uft.edu.br:article/1884 |
| Acesso em linha: | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/1884 |
| Access Level: | acceso abierto |
| Palavra-chave: | Television internationalization El Hormiguero (The Anthill) formats rights sales El Hormiguero internacionalización formatos televisão internacionalização vendas de direitos el hormiguero |
| Resumo: | Give me a good idea and will change formats of entertainment nights on Spanish TV, give me a successful format and it conquer the world". These are the basic qualities that El Hormiguero has become a long-distance format in Spain and a project exported to many countries through different shapes: from the sale of rights and creating a faithful adaptation, selling some sections, or the issue of the Spanish production in different screens. A televisión comedy show with a bold staging and his adventures and misadventures represents an example of the televisión policy of internationalization. |
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