SLIM HAVAIANAS SANDALS. A SEMIOTIC PRODUCT DAILY ROUTE TO THE FASHION UNIVERSE: A SEMIOTIC ANALYSIS EXERCISE
The product Havaianas sandals developed a symbolic walk-advertising, taking the form of product beach fashion, sports fashion or casual fashion. The treatment esthetic-formal of the Havaianas Slim models indicates the search for symbolic ascent and consequent expansion of the market. Also features a...
| Autores: | , , , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2012 |
| País: | Brasil |
| Recursos: | Universidade Estadual Paulista (UNESP) |
| Repositorio: | CASA: Cadernos de Semiótica Aplicada |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/5272 |
| Acesso em linha: | https://periodicos.fclar.unesp.br/casa/article/view/5272 |
| Access Level: | acceso abierto |
| Palavra-chave: | Fashion product design symbols promotion semiotics reading. Produto de moda promoção simbólica leitura semiótica. |
| Resumo: | The product Havaianas sandals developed a symbolic walk-advertising, taking the form of product beach fashion, sports fashion or casual fashion. The treatment esthetic-formal of the Havaianas Slim models indicates the search for symbolic ascent and consequent expansion of the market. Also features an increase in Brand positioning so that part of their products to be accepted and used in social situations that just recently were receptive to people wearing rubber sandals. Based on Semiotic Concepts by Charles S. Peirce, this article shows the contradictory process of meaning expressed in the visual elements of Havaianas Slim sandals. Are presented the contextualization, description of the object under study and brief review of the Semiotics Theory and a reflection about of imagery significance of the product studied. |
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