Melodrama as a communicational strategy
This article make an epistemological discussion about the topic of interest to actuate theories from the field of communication. In this way, a brief bibliographic research on melodrama is presented to then address the melodramatic characteristics that point to communicability and incommunicability,...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Brasil |
| Institución: | Universidade Federal Fluminense (UFF) |
| Repositorio: | Mídia.e.Cotidiano |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/57419 |
| Acceso en línea: | https://periodicos.uff.br/midiaecotidiano/article/view/57419 |
| Access Level: | acceso abierto |
| Palabra clave: | Melodrama Estratégia narrativa Comunicação Audiovisual melodrama construção de sentidos interpretação gênero linguagem receptores Estrategia narrativa Comunicación construcción de significados género lenguaje Narrative strategy Communication construction of meanings genre language receivers |
| Sumario: | This article make an epistemological discussion about the topic of interest to actuate theories from the field of communication. In this way, a brief bibliographic research on melodrama is presented to then address the melodramatic characteristics that point to communicability and incommunicability, to highlight its connection with communication. As a result, melodrama is understood as part of a circular system of meaning construction that works through interpretation, interaction and reflection. Therefore, it’s suggested to consider the melodramatic narrative as a communicational strategy, instead of referring to the notion of melodrama as a closed genre, to perceive its language acting as a mediator of different audiovisual works and their receivers. |
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