Colour in product design and its influence on User Experience (UX) and Usability (US): a cross-sectional study

Products can generate constraints when their design does not meet the principles of usability (US) or user experience (UX). Among the design attributes that can interfere with these variables, colour stands out. The objective of the present study was to analyse the influence of colour on US and UX,...

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Autores: Paschoarelli, l Luis Carlos, Silva, Fernando Moreira da, Silva, Jonhatan Magno Norte da
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:Brasil
Institución:Associação Estudos em Design
Repositorio:Estudos em Design (Online)
Idioma:inglés
OAI Identifier:oai:eed.emnuvens.com.br:article/2039
Acceso en línea:https://estudosemdesign.emnuvens.com.br/design/article/view/2039
Access Level:acceso abierto
Palabra clave:colour, product design, user experience, usability
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spelling Colour in product design and its influence on User Experience (UX) and Usability (US): a cross-sectional studycolour, product design, user experience, usabilityProducts can generate constraints when their design does not meet the principles of usability (US) or user experience (UX). Among the design attributes that can interfere with these variables, colour stands out. The objective of the present study was to analyse the influence of colour on US and UX, during interaction with a product in different colours. The methodological procedures were characterized as inductive, empirical and exploratory. Thirty Portuguese women participated, aged between 60 and 80 years. Three identical clay sausage roasters, presented in different colours: terracotta, green and grey, were evaluated with Emotional Response Cards (ERC), a non-verbal self-report instrument; and Perceived Usability Cards (PUC), a verbal and emoji self-report instrument. The results point to an association between product colour, emotional valences and ERC cards with usability. Thus, US and UX can be applied in combination to improve the quality of products’ design.Associação Estudos em Design2024-12-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://estudosemdesign.emnuvens.com.br/design/article/view/203910.35522/eed.v32i3.2039Estudos em Design; v. 32, n. 3 (2024)1983-196X0104-424910.35522/eed.v32i3reponame:Estudos em Design (Online)instname:Associação Estudos em Designinstacron:EDESIGNenghttps://estudosemdesign.emnuvens.com.br/design/article/view/2039/628Direitos autorais 2024 l Luis Carlos Paschoarelli, Fernando Moreira da Silva, Jonhatan Magno Norte da Silvainfo:eu-repo/semantics/openAccessPaschoarelli, l Luis CarlosSilva, Fernando Moreira daSilva, Jonhatan Magno Norte da2024-12-03T15:10:03Zoai:eed.emnuvens.com.br:article/2039Revistahttps://estudosemdesign.emnuvens.com.br/design/indexONGhttps://estudosemdesign.emnuvens.com.br/design/oaiedesign@puc-rio.br1983-196X0104-4249opendoar:2024-12-03T15:10:03Estudos em Design (Online) - Associação Estudos em Designfalse
dc.title.none.fl_str_mv Colour in product design and its influence on User Experience (UX) and Usability (US): a cross-sectional study
title Colour in product design and its influence on User Experience (UX) and Usability (US): a cross-sectional study
spellingShingle Colour in product design and its influence on User Experience (UX) and Usability (US): a cross-sectional study
Paschoarelli, l Luis Carlos
colour, product design, user experience, usability
title_short Colour in product design and its influence on User Experience (UX) and Usability (US): a cross-sectional study
title_full Colour in product design and its influence on User Experience (UX) and Usability (US): a cross-sectional study
title_fullStr Colour in product design and its influence on User Experience (UX) and Usability (US): a cross-sectional study
title_full_unstemmed Colour in product design and its influence on User Experience (UX) and Usability (US): a cross-sectional study
title_sort Colour in product design and its influence on User Experience (UX) and Usability (US): a cross-sectional study
dc.creator.none.fl_str_mv Paschoarelli, l Luis Carlos
Silva, Fernando Moreira da
Silva, Jonhatan Magno Norte da
author Paschoarelli, l Luis Carlos
author_facet Paschoarelli, l Luis Carlos
Silva, Fernando Moreira da
Silva, Jonhatan Magno Norte da
author_role author
author2 Silva, Fernando Moreira da
Silva, Jonhatan Magno Norte da
author2_role author
author
dc.contributor.none.fl_str_mv

dc.subject.none.fl_str_mv


dc.subject.por.fl_str_mv colour, product design, user experience, usability
topic colour, product design, user experience, usability
description Products can generate constraints when their design does not meet the principles of usability (US) or user experience (UX). Among the design attributes that can interfere with these variables, colour stands out. The objective of the present study was to analyse the influence of colour on US and UX, during interaction with a product in different colours. The methodological procedures were characterized as inductive, empirical and exploratory. Thirty Portuguese women participated, aged between 60 and 80 years. Three identical clay sausage roasters, presented in different colours: terracotta, green and grey, were evaluated with Emotional Response Cards (ERC), a non-verbal self-report instrument; and Perceived Usability Cards (PUC), a verbal and emoji self-report instrument. The results point to an association between product colour, emotional valences and ERC cards with usability. Thus, US and UX can be applied in combination to improve the quality of products’ design.
publishDate 2024
dc.date.none.fl_str_mv 2024-12-02
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://estudosemdesign.emnuvens.com.br/design/article/view/2039
10.35522/eed.v32i3.2039
url https://estudosemdesign.emnuvens.com.br/design/article/view/2039
identifier_str_mv 10.35522/eed.v32i3.2039
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://estudosemdesign.emnuvens.com.br/design/article/view/2039/628
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Estudos em Design
publisher.none.fl_str_mv Associação Estudos em Design
dc.source.none.fl_str_mv Estudos em Design; v. 32, n. 3 (2024)
1983-196X
0104-4249
10.35522/eed.v32i3
reponame:Estudos em Design (Online)
instname:Associação Estudos em Design
instacron:EDESIGN
instname_str Associação Estudos em Design
instacron_str EDESIGN
institution EDESIGN
reponame_str Estudos em Design (Online)
collection Estudos em Design (Online)
repository.name.fl_str_mv Estudos em Design (Online) - Associação Estudos em Design
repository.mail.fl_str_mv edesign@puc-rio.br
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score 15,301603

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