Pragmatics and rhetoric for discourse analysis: some conceptual remarks
This paper focuses on discourse analysis, particularly persuasive discourse, using pragmatics and rhetoric in a new combined way, called by us PragmaRhetoric. It can be said that this is a cognitive approach to both pragmatics and rhetoric. Pragmatics is essentially Gricean, Rhetoric comes from a ne...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | Brasil |
| Institución: | Universidade Estadual de Campinas (UNICAMP) |
| Repositorio: | Manuscrito (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.periodicos.sbu.unicamp.br:article/8644503 |
| Acceso en línea: | https://periodicos.sbu.unicamp.br/ojs/index.php/manuscrito/article/view/8644503 |
| Access Level: | acceso abierto |
| Palabra clave: | Discourse pragmatics rhetoric communication intention persuasion |
| Sumario: | This paper focuses on discourse analysis, particularly persuasive discourse, using pragmatics and rhetoric in a new combined way, called by us PragmaRhetoric. It can be said that this is a cognitive approach to both pragmatics and rhetoric. Pragmatics is essentially Gricean, Rhetoric comes from a new reading of Aristotle’s Rhetoric, extending his notion of discourse to meso- and micro-discourses. Two kinds of intentions have to be considered: first, communicative intention, and, then, persuasive intention. The fulfilment of those intentions is achieved by a successful persuasive-communicative action. The psychological, philosophical and logical aspects derived from the pragma-rhetorical perspective are crucial in view of its applications in several practical domains. |
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