Pesquisando a rede, na rede e com a rede: articulações e perspectivas da Netnografia
The world has changed, maps have been redrawn on the boundaries of interactive relationships, ancient ethnic groups have resurfaced, and new cultures have appeared in the digital landscape. A quick glance at the Internet shows how human culture, already complex, has become even more diverse. This ar...
| Autores: | , , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | Brasil |
| Recursos: | Universidade Federal do Maranhão (UFMA) |
| Repositorio: | Cadernos de Pesquisa (Pró-Reitoria de Pesquisa e Pós-Graduação, Universidade Federal do Maranhão. Online) |
| Idioma: | portugués inglés |
| OAI Identifier: | oai:ojs2.periodicoseletronicos.ufma.br:article/23847 |
| Acesso em linha: | https://periodicoseletronicos.ufma.br/index.php/cadernosdepesquisa/article/view/23847 |
| Access Level: | acceso abierto |
| Palavra-chave: | ethnography digital netenography digital security ethical etnografía digital netnografia seguridad digital ética etnografia digital segurança digital |
| Resumo: | The world has changed, maps have been redrawn on the boundaries of interactive relationships, ancient ethnic groups have resurfaced, and new cultures have appeared in the digital landscape. A quick glance at the Internet shows how human culture, already complex, has become even more diverse. This article proposes a tour of the changes that have occurred in the last decade in the social interrelations with the massive use of the Internet. In this scenario, new configurations of human groups have been made possible by these interactions, especially mediated by artificial intelligence (AI). These changes have a direct impact on the way ethnography is done, since the ethnographic subject, its culture and interactive forms are the main target of this type of investigation. Online communities, remote education, hybridity in teaching and learning,are some of the discussions that are intended to be outlined. The text is developed from bibliographic research that has as its object the concept of netnography, its application and implications for pedagogy in the digital age. The results of this review demonstrate that the terms: netnography, virtual ethnography, webnography, digital ethnography, social media ethnography, or online ethnography are some examples of this variety of approaches. It is also intended to demonstrate how the use of digital ethnography expands to various fields of knowledge. The main problem is the ethical issue that permeates human relations and ethnographic practice. In this regard, it is important to carefully consider security concerns regarding individual and social privacy, aswell as to prevent disinformation in the digital realm. |
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