PINK TAX: why do women pay more than men for the same services? an exploratory study in the five largest metropolitan regions in Brazil

Evidence on the practice of higher prices on products and services for women, known as pink tax, is observed inseveral countries around the world. In Brazil, the existing literature on the subject is still extremely incipient, and focuses mainly on product prices. First, the article reviews the inte...

ver descrição completa

Detalhes bibliográficos
Autores: Fernandez, Brena Paula Magno, Pinheiro e Silva, Lara
Tipo de documento: artigo
Estado:Versão publicada
Data de publicação:2024
País:Brasil
Recursos:Universidade Federal de Santa Catarina (UFSC)
Repositório:Revista Katálysis (Online)
Idioma:português
OAI Identifier:oai:periodicos.ufsc.br:article/93288
Acesso em linha:https://periodicos.ufsc.br/index.php/katalysis/article/view/93288
Access Level:Acceso aberto
Palavra-chave:Pink Tax
Gender Inequality in Market
Price Discrimination
Desigualdade de Gênero no Mercado
Discriminação de Preços
Descrição
Resumo:Evidence on the practice of higher prices on products and services for women, known as pink tax, is observed inseveral countries around the world. In Brazil, the existing literature on the subject is still extremely incipient, and focuses mainly on product prices. First, the article reviews the international and Brazilian literature on the subject of the pink tax. Next, we present our own research results. We investigated the existence of pink taxes in the laundry and beauty salon services in the five largest metropolitan regions of Brazil. The article also discusses the relationship between gender and economic space, the economic nature of the pink tax from the point of view of traditional economics, and women’s consumption in the face of some stereotypes attributed to women in contemporaneity.