Sex appeal in advertising: a brief literature review and reflection
The study of sex in advertising is important and increasingly necessary due to the constant growth of its use in advertisement. Thus, it becomes essential to understand the use and effect of sex in advertising for both the academic and management worlds. So, this article has as main objective to rev...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2012 |
| País: | Brasil |
| Institución: | Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
| Repositorio: | Revista FAMECOS: Mídia cultura e tecnologia |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistaseletronicas.pucrs.br:article/12339 |
| Acceso en línea: | https://revistaseletronicas.pucrs.br/revistafamecos/article/view/12339 |
| Access Level: | acceso abierto |
| Palabra clave: | Sex appeal advertising forms and effects of sex in advertising Advertising llamamiento sexual propaganda Formas e efectos del sexo en la propaganda Propaganda Apelo sexual formas e efeitos do sexo na propaganda |
| Sumario: | The study of sex in advertising is important and increasingly necessary due to the constant growth of its use in advertisement. Thus, it becomes essential to understand the use and effect of sex in advertising for both the academic and management worlds. So, this article has as main objective to review and summarize the relevant literature on sex appeal in advertising. Many conclusions of the studies reviewed here are different, demonstrating that there is not a similar results from the effects of sex on viewers, since they depend not only on the type of product and advertising, but also the characteristics of the public who wish to achieve, such as gender, among others, and emotional issues, behavioral and personality. |
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