Imaginary and seduction: the aesthetics communication
This paper is a reflection about images and their aesthetics, for cultural studies of the imaginary. Based on Gilbert Durand (1998), the imaginary is near culture, while maintaining relationships between the subjective world and the objective reality. The author emphasizes that reality is triggered...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2013 |
| País: | Brasil |
| Institución: | Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
| Repositorio: | Revista FAMECOS: Mídia cultura e tecnologia |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistaseletronicas.pucrs.br:article/12896 |
| Acceso en línea: | https://revistaseletronicas.pucrs.br/revistafamecos/article/view/12896 |
| Access Level: | acceso abierto |
| Palabra clave: | Imaginary aesthetics seduction beauty Imaginario Estética Sedución Belleza Imaginário estética sedução beleza |
| Sumario: | This paper is a reflection about images and their aesthetics, for cultural studies of the imaginary. Based on Gilbert Durand (1998), the imaginary is near culture, while maintaining relationships between the subjective world and the objective reality. The author emphasizes that reality is triggered by the presence of the imaginary, which is contained in the imagination. Acting in the imagination, the aesthetic seduction runs through that which inspires pleasure, as well as aesthetics beyond beauty: the mythology shows mermaids, gargoyles, grotesque images that also inspired pleasure as much as the traditional concept of what is considered beautiful. In the contemporaneity the imaginary is seduced by artificial means extensively propagated in the media as a possibility of recovery of visual aesthetics, which runs the risk of falling at the other end, leading to bizarre consequences or even grotesque ones. |
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