Brand equity chain and brand equity measurement approaches

Bibliographic Details
Authors:	OLIVEIRA, MARTA OLIVIA ROVEDDER DE, Rodrigo Heldt Silveira, SILVEIRA, CLEO SCHMITT, LUCE, FERNANDO BINS
Format:	article
Status:	Published version
Publication Date:	2023
Country:	Brasil
Institution:	Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
Repository:	Repositório Institucional PUCRS
Language:	English
OAI Identifier:	oai:meriva.pucrs.br:10923/25616
Online Access:	https://hdl.handle.net/10923/25616
Access Level:	Open access
Keyword:	Consumer-based brand equity Firm-based brand equity Financial-based brand equity Systematic review

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