The eclipse of imaginary: instrumental imaginary and reducing THE imaginative power of images

Based on Durand's point of view about the iconoclasm promoted by the conjunction between monotheism and philosophy in the West (which paradoxically produces the proliferation of images in contemporary times), this article dialogues with Horkheimer's Instrumental Reason notion to propose it...

Descripción completa

Detalles Bibliográficos
Autor: Silva, Maurício Ribeiro da
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:Brasil
Institución:Universidade de São Paulo (USP)
Repositorio:Matrizes (Online)
Idioma:inglés
portugués
OAI Identifier:oai:revistas.usp.br:article/163967
Acceso en línea:https://www.revistas.usp.br/matrizes/article/view/163967
Access Level:acceso abierto
Palabra clave:Imaginary
Instrumental reason
Images
Candomblé
Umbanda
Imaginário
Razão instrumental
Imagens
Descripción
Sumario:Based on Durand's point of view about the iconoclasm promoted by the conjunction between monotheism and philosophy in the West (which paradoxically produces the proliferation of images in contemporary times), this article dialogues with Horkheimer's Instrumental Reason notion to propose its equivalent Instrumental Imaginary, characterized by reducing imaginative’s power of images. The concept is demonstrated from Afro-Brazilian religions in contrast with the carnival and advertising images. The theoretical support is given by Gilbert Durand, Max Horkheimer, Muniz Sodré and Lilia Moritz Schwarcz.