la publicidad televisiva y consumidor niño del primaria educación en el municipio de Ijuí / RS
This article reviews some aspects of television advertising and its relationship to children's consumption, their reception strategies, persuasion processes, cultural habits through a qualitative field research with children between eight and ten years in the municipality of Ijuí, located in th...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2015 |
| País: | Brasil |
| Recursos: | Universidade de São Paulo (USP) |
| Repositorio: | Signos do Consumo |
| Idioma: | portugués |
| OAI Identifier: | oai:revistas.usp.br:article/112208 |
| Acesso em linha: | https://www.revistas.usp.br/signosdoconsumo/article/view/112208 |
| Access Level: | acceso abierto |
| Palavra-chave: | consumption child advertising television culture consumo niño la publicidad la televisión la cultura criança publicidade televisão cultura |
| Resumo: | This article reviews some aspects of television advertising and its relationship to children's consumption, their reception strategies, persuasion processes, cultural habits through a qualitative field research with children between eight and ten years in the municipality of Ijuí, located in the State of Rio Grande do Sul. The theoretical approach was the epistemological contribution of thinkers and the results indicate that the child acquires the ability to filter messages and influence in household decisions to consume. |
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