WebCiência as an articulation strategy between scientific communication and university extension
Digital communication platforms have become essential as tools to strengthen communication between the university and the external community. This work reports the use of YouTube® in the extension action “WebCiência IQ-UFG” carried out by the Federal University of Goiás (UFG), analyzing metrics of s...
| Autores: | , , , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Brasil |
| Institución: | Universidade Federal de Viçosa (UFV) |
| Repositorio: | Elo (Viçosa, Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.periodicos.ufv.br:article/15659 |
| Acceso en línea: | https://periodicos.ufv.br/elo/article/view/15659 |
| Access Level: | acceso abierto |
| Palabra clave: | Divulgación científica Medios sociales YouTube® Quimica Divulgação científica Mídia social Química Science outreach Social media Chemistry |
| Sumario: | Digital communication platforms have become essential as tools to strengthen communication between the university and the external community. This work reports the use of YouTube® in the extension action “WebCiência IQ-UFG” carried out by the Federal University of Goiás (UFG), analyzing metrics of social reach in the internal and external communities of the UFG. The promoted webinars had a broad profile, with emphasis on those of general nature, associated with Teaching & Society themes, and those on the frontiers of Chemistry, especially in the health area. Views and likes did not show significant differences between the remote and face-to-face teaching modalities, with a tendency to replace UFG internal participants with an external audience in the webinar cycle after the return to face-to-face activities. The action proved its extension nature, as in all webinars there was the participation of the external public, covering all Brazilian states and other countries. |
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