Are the data devouring us?

This article aims to define and discuss three interconnected concepts and practices, but, at the same time, irreducible: big data, datification and dataism. These are recent concepts that have been imposed due to the vertiginous increase of data that run at a unique speed on the internet. Discussion...

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Detalles Bibliográficos
Autores: Santaella, Lucia, Kaufman , Dora
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:Brasil
Institución:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
Repositorio:Civitas - Revista de Ciências Sociais (Porto Alegre. Online)
Idioma:portugués
OAI Identifier:oai:ojs.revistaseletronicas.pucrs.br:article/39640
Acceso en línea:https://revistaseletronicas.pucrs.br/civitas/article/view/39640
Access Level:acceso abierto
Palabra clave:Big data
Datification
Dataism
Contradiction
Capitalism
Datificación
Dataismo
Contradicción
Capitalismo
Datificação
Dataísmo
Contradição
Descripción
Sumario:This article aims to define and discuss three interconnected concepts and practices, but, at the same time, irreducible: big data, datification and dataism. These are recent concepts that have been imposed due to the vertiginous increase of data that run at a unique speed on the internet. Discussions are developed to lead to more emphasis on dataism today criticized as a new form of religion. Its ambivalences, paradoxes and contradictions are highlighted, especially the paradox of the uninterrupted use of networks and the new contradictions of capitalism that are fueled by this use. The balance that oscillates between the user's desire and the harmful effects on the most recent logic of capitalism opens an abyss that this article places under reflection.