MUNICIPAL DISTRICT POTENTIAL FOR CONSUME: AN MULTICRITERIA APPROACH

Several researches have been developed to qualify municipal districts consumption potential. It aims to aid investors and government leaders in their decisions. Generally the approaches developed in this context use algorithms that are compensatory, in general based on the weighted average. This art...

Descripción completa

Detalles Bibliográficos
Autores: Gomes, André Raeli, Costa, Helder Gomes
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2009
País:Brasil
Institución:Universidade Federal Fluminense (UFF)
Repositorio:Sistemas & Gestão
Idioma:portugués
OAI Identifier:oai:ojs.www.revistasg.uff.br:article/55
Acceso en línea:https://www.revistasg.uff.br/sg/article/view/SGV3N3A5
Access Level:acceso abierto
Palabra clave:Multicriteria
IQM
ELECTRE
MCDA
MCDM
Multicritério
Decisão
Marketing
Descripción
Sumario:Several researches have been developed to qualify municipal districts consumption potential. It aims to aid investors and government leaders in their decisions. Generally the approaches developed in this context use algorithms that are compensatory, in general based on the weighted average. This article presents an original approach, based on multicriteria decision aid (MCDA) principles, to solve this problem. Through an application sample, a contrast between this approach and the Index of Municipal Quality (IQM) is established.