MUNICIPAL DISTRICT POTENTIAL FOR CONSUME: AN MULTICRITERIA APPROACH
Several researches have been developed to qualify municipal districts consumption potential. It aims to aid investors and government leaders in their decisions. Generally the approaches developed in this context use algorithms that are compensatory, in general based on the weighted average. This art...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2009 |
| País: | Brasil |
| Institución: | Universidade Federal Fluminense (UFF) |
| Repositorio: | Sistemas & Gestão |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.www.revistasg.uff.br:article/55 |
| Acceso en línea: | https://www.revistasg.uff.br/sg/article/view/SGV3N3A5 |
| Access Level: | acceso abierto |
| Palabra clave: | Multicriteria IQM ELECTRE MCDA MCDM Multicritério Decisão Marketing |
| Sumario: | Several researches have been developed to qualify municipal districts consumption potential. It aims to aid investors and government leaders in their decisions. Generally the approaches developed in this context use algorithms that are compensatory, in general based on the weighted average. This article presents an original approach, based on multicriteria decision aid (MCDA) principles, to solve this problem. Through an application sample, a contrast between this approach and the Index of Municipal Quality (IQM) is established. |
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