Hospitality and Management for Stakeholders: a qualitative analysis of contributions to corporate events
Companies have the opportunity to strengthen ties with their consumers by providing experiences that demonstrate relationships between the different stakeholders that participate in the process. In the context of corporate events, some experiences can be measured through the provision of services th...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | Brasil |
| Institución: | Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR) |
| Repositorio: | Revista Brasileira de Pesquisa em Turismo |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.emnuvens.com.br:article/2309 |
| Acceso en línea: | https://rbtur.org.br/rbtur/article/view/2309 |
| Access Level: | acceso abierto |
| Palabra clave: | Hospitality Corporate events Corporate Mobility Stakeholders Eventos corporativos Movilidad corporative Hospitalidade Eventos Corporativos Mobilidade Corporativa |
| Sumario: | Companies have the opportunity to strengthen ties with their consumers by providing experiences that demonstrate relationships between the different stakeholders that participate in the process. In the context of corporate events, some experiences can be measured through the provision of services that involve corporate mobility. Within this approach, the general objective is to understand the qualification of hospitality for corporate eventcompanies. Specific objectives are also sought: 1) listingthe main services of corporate mobility in the perception of companies at corporate events; 2) listingthe main stakeholders of corporate events. Based on the presented objectives, this study is qualitative and exploratory, carried out through a semi-structured interview script with content analysis proposed by Bardin (1977) using an Atlas TI tool. The application of an interview script was carried out by six specialists in thesegment of corporate events, results pointed to the knowledge of the term “Hospitality”by all and its association with well-being, thinking about details and managing an experience. The results provided support to assertthe prepositions adopted for thismoment of the research (P1 -Hospitality influences the host-guest relationship, being relevant for corporate event companies and P2 -Hospitality positively influences management for stakeholders in corporate mobility). |
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