Transpondo sentidos em Harry Potter: midiatização e narrativa transmídia no portal Pottermore

The thesis proposes to explore the transmediation of the narrative arguments of Harry Potter's saga. The overall goal is to understand the transposition of meanings observed in the saga's transmedia, from the books to the electronic portal Pottermore. The relevance of the work is justified...

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Detalles Bibliográficos
Autor: Barros, Janayna
Tipo de recurso: tesis de maestría
Estado:Versión publicada
Fecha de publicación:2014
País:Brasil
Institución:Universidade Federal de Santa Maria (UFSM)
Repositorio:Manancial - Repositório Digital da UFSM
Idioma:portugués
OAI Identifier:oai:repositorio.ufsm.br:1/20142
Acceso en línea:http://repositorio.ufsm.br/handle/1/20142
Access Level:acceso abierto
Palabra clave:Harry Potter
Pottermore
Narrativa transmídia
Transposição de sentido
Representação feminina
Transmedia storytelling
Transposing meanings
Female representation
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
Descripción
Sumario:The thesis proposes to explore the transmediation of the narrative arguments of Harry Potter's saga. The overall goal is to understand the transposition of meanings observed in the saga's transmedia, from the books to the electronic portal Pottermore. The relevance of the work is justified by the mediatic proportions that the Harry Potter's series achieved and its subsequent developments in other products of the cultural industry. The research problem seeks to answer if the Pottermore portal maintains and reiterates the meanings already presented in books or if it renews them. Through mediatization, we observe the success of the printed editions and the limitations of the social interaction found in its semiotic conversion to the portal. We recognize, in the transmediation of the narrative, elements such as worldbuilding, spreadability, seriality, immersion of the user/player and possibility of continuity proposed by transmedia theory. The research corpus comprises moments transposed from books to the portal and the presentation of some new information about the female characters. Based on discursive semiotics and analysis of meaning transposition, we understand how the narrative arguments are transposed through thematization, spatialization, temporalization, figurativization, tonalization and actorialization of female characters. The transposition enabled us to verify the reiteration of values presented in the saga and the patriarchal social basis propagated by the Harry Potter series.