Pie graphs reading and multimodal comprehension: A psycholinguistics investigation of top down and bottom-up factors

This study is part of a research project designed to investigate multimodal comprehension. In this paper we address the interference of top-down and bottom-up information in the comprehension of pie charts. Specifically, we analyse the role of the title (guiding vs. non-guiding) and the position of...

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Detalles Bibliográficos
Autores: Rodrigues, Erica dos Santos, Ribeiro, Antonio João Carvalho
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:Brasil
Institución:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
Repositorio:letrônica
Idioma:portugués
OAI Identifier:oai:ojs.revistaseletronicas.pucrs.br:article/37524
Acceso en línea:https://revistaseletronicas.pucrs.br/letronica/article/view/37524
Access Level:acceso abierto
Palabra clave:Multimodal comprehension
Pie graphs reading
Eye tracking
Compreensão multimodal
leitura de gráficos de setores
rastreamento ocular
Descripción
Sumario:This study is part of a research project designed to investigate multimodal comprehension. In this paper we address the interference of top-down and bottom-up information in the comprehension of pie charts. Specifically, we analyse the role of the title (guiding vs. non-guiding) and the position of the legend (left vs. right of the pizza) during the reading of pie graphs by a group of 40 undergraduate students. The participants’ eye movements and eye fixations were monitored in an eye tracking experiment in order to evaluate processing costs regarding the integration of linguistic and visual/graphic information. The experimental findings are briefly discussed in the light of aspects of the theoretical models of graph comprehension (ACARTÜRK, 2010; PINKER, 1990) as well as cognitive principles to be observed in the production of graphics (KOSSLYN, 2006).