STRATEGIC ANTECEDENTS AND BUSINESS MODEL: AN INTEGRATED PROPOSAL OF ANALYSIS FOR E-BUSINESS PERFORMANCE
The Internet has been revolutionized the way companies do business. It is a powerful tool for conducting business. This essay aims to analyze the main theoretical approaches underlying the e-business. To this end, a literature review was performed in the main bases of national and international data...
| Autores: | , , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | Brasil |
| Institución: | Universidade do Sul de Santa Catarina (UNISUL) |
| Repositorio: | Revista Eletrônica de Estratégia e Negócios |
| Idioma: | portugués |
| OAI Identifier: | oai:portaldeperiodicos.animaeducacao.com.br:article/2283 |
| Acceso en línea: | https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/2283 |
| Access Level: | acceso abierto |
| Palabra clave: | E-Business Business Model Performance Internet Strategy. Modelo de Negocios Desempeño Estrategia. E-business Modelo de negócios Desempenho Estratégia. |
| Sumario: | The Internet has been revolutionized the way companies do business. It is a powerful tool for conducting business. This essay aims to analyze the main theoretical approaches underlying the e-business. To this end, a literature review was performed in the main bases of national and international data to identify and rate the main theoretical currents. It was found that e-business has been studied by two perspectives – focus on the external environment (TOE) and internal activities (Business Model) – and that these are developed in a piecemeal mode. At the end, we delineate a framework to support empirical applications. |
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