Public Relations: Micropolitics
Defining Public Relations to its full extent, historically, has achieved countless failures. The communities of teachers and professionals of this activity, till now, have no consensus to its meaning. This factor, added to the misuse of the term by laypeople in the subject and by prejudiced critics,...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2008 |
| País: | Brasil |
| Institución: | Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
| Repositorio: | Revista FAMECOS: Mídia cultura e tecnologia |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistaseletronicas.pucrs.br:article/2659 |
| Acceso en línea: | https://revistaseletronicas.pucrs.br/revistafamecos/article/view/2659 |
| Access Level: | acceso abierto |
| Palabra clave: | Communication micropolitics Public Relations Comunicação micropolítica Relações Públicas |
| Sumario: | Defining Public Relations to its full extent, historically, has achieved countless failures. The communities of teachers and professionals of this activity, till now, have no consensus to its meaning. This factor, added to the misuse of the term by laypeople in the subject and by prejudiced critics, has hampered teaching and professional practice, dissemination and institutionalization of the same in society. |
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