Videos about vaccines: what factors influence on having higher views on YouTube?
Considering the growing importance of YouTube as a source for health information search, the aim of this study was to analyze the factors associated with a higher number of views in videos about covid-19 vaccines. For this purpose, Natural Language Processing techniques and statistical modeling were...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | Brasil |
| Recursos: | Fundação Oswaldo Cruz (FIOCRUZ) |
| Repositorio: | RECIIS (Online) |
| Idioma: | portugués inglés |
| OAI Identifier: | oai:www.reciis.icict.fiocruz.br:article/3859 |
| Acesso em linha: | https://www.reciis.icict.fiocruz.br/index.php/reciis/article/view/3859 |
| Access Level: | acceso abierto |
| Palavra-chave: | Health Communication Health Education YouTube Vaccines Engagement Comunicación en Salud Educación en Salud Vaccunas Interacción Comunicação em Saúde Educação em Saúde Vacinas Engajamento Communication en Santé Éducation en Santé Vaccins |
| Resumo: | Considering the growing importance of YouTube as a source for health information search, the aim of this study was to analyze the factors associated with a higher number of views in videos about covid-19 vaccines. For this purpose, Natural Language Processing techniques and statistical modeling were employed based on 13,619 videos, encompassing three types of variables: general metrics, textual content of titles, and information about the participants in the videos. Among the results, videos of medium or long duration, posted during late hours and on weekends, with tags, descriptions, and short titles, along with controversial elements and the presence of male and white figures in thumbnails stand out. These findings contribute to a better understanding of the potential factors to be considered in the production of health communication content about vaccines on YouTube. |
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