Strategies of educational work in the teaching of advertising design: the orientation activity as learning situation
In a leaning investigation for MCTI/CNPq, accomplished in a inter-institutional partnership among UFPE, UFSM and UFPR, seeking to examine the pedagogic practices adopted by the teachers that act in disciplines whose purpose is the teaching of advertising design. Special attention relapses on the ori...
| Authors: | , , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2016 |
| Country: | Brasil |
| Institution: | Universidade Federal do Rio Grande do Sul (UFRGS) |
| Repository: | Intexto (Porto Alegre) |
| Language: | Portuguese |
| OAI Identifier: | oai:seer.ufrgs.br:article/59527 |
| Online Access: | https://seer.ufrgs.br/index.php/intexto/article/view/59527 |
| Access Level: | Open access |
| Keyword: | Teaching. Advertising design. Orientation process. Advertising formation. Educational word. Ensino. Criação publicitária. Processo de orientação. Formação publicitária. Trabalho docente. |
| Summary: | In a leaning investigation for MCTI/CNPq, accomplished in a inter-institutional partnership among UFPE, UFSM and UFPR, seeking to examine the pedagogic practices adopted by the teachers that act in disciplines whose purpose is the teaching of advertising design. Special attention relapses on the orientation process - teaching strategy in that the teacher accompanies the students in a systematic way and it collaborates in the overcoming of difficulties. We observed, starting from the field work anchored in recordings of classes in audio and video, that the advertising teacher needs continuous formation to convert the orientation activity in a strategic instant of knowledge change, interaction and sense production, in order to favor the mediation and the formation of an appropriate atmosphere for learning that the student wants to set in the challenges of wanting to learn creativity. |
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