Communicative strategies of the Non Governmental Organizations

The Non Governmental Organizations are animportant source of information for the massmedia on diverse topics of social scope wherethe official speech can turn out to be cold andinsufficient. In order to interact with the massmedia, the ONG resort to a series of strategiesin order to obtain from the...

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Detalhes bibliográficos
Autor: Sobrados León, Maritza
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2010
País:Brasil
Recursos:Universidade Federal de Goiás (UFG)
Repositorio:Comunicação & Informação (Online)
Idioma:portugués
OAI Identifier:oai:ojs.revistas.ufg.br:article/10308
Acesso em linha:https://revistas.ufg.br/ci/article/view/10308
Access Level:acceso abierto
Palavra-chave:ONG.mass media.Spain. immigration.
ONG
Medios de comunicación
España
Inmigración
Descrição
Resumo:The Non Governmental Organizations are animportant source of information for the massmedia on diverse topics of social scope wherethe official speech can turn out to be cold andinsufficient. In order to interact with the massmedia, the ONG resort to a series of strategiesin order to obtain from the sensibility of the populationup to the rational knowledge of the realitiesof the countries in routes of development.In Spain the ONG that they work with immigrantsthey are a clear example of the evolution andconsolidation of these as alternative source.The growth of the immigration, of 2,3 % of thespanish population in 2000 to 9,3 % in 2006,has propitiated this evolution