A persuasão, os estereótipos e os impactos da propaganda contraintuitiva
The proposal of this article is to provide the conceptual understanding of persuasion and its dynamics, discussing some effects that this tool can promote as a counterintuitive speech in the advertising area for the offset and updating of stereotypes, to which certain minority groups are associated...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2009 |
| País: | Brasil |
| Institución: | Universidade Federal da Bahia (UFBA) |
| Repositorio: | Contemporanea (Salvador. Online) - Revista de Comunicação e Cultura |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.periodicos.ufba.br:article/3603 |
| Acceso en línea: | https://periodicos.ufba.br/index.php/contemporaneaposcom/article/view/3603 |
| Access Level: | acceso abierto |
| Palabra clave: | Propaganda contraintuitiva Persuasão Estereótipo |
| Sumario: | The proposal of this article is to provide the conceptual understanding of persuasion and its dynamics, discussing some effects that this tool can promote as a counterintuitive speech in the advertising area for the offset and updating of stereotypes, to which certain minority groups are associated in a stigmatized manner. The paper also seeks to contribute in the academic discussions on the role exercised by the advertising in coordinating “other/new” views on the subject of social stereotypes and its social impact. |
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