Anúncios publicitários: reflexos de épocas e estéticas femininas

The feminine body has been used by the publicity like illustrative image of several goods. His use is not something limited at the current time, on the contrary, is possible to notice that very often this body was already made a present in newspapers, magazines, posters, television, finally in the m...

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Detalles Bibliográficos
Autores: Schemes, Claudia, Araújo, Denise Castilhos de
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2011
País:Brasil
Institución:Universidade Federal do Ceará (UFC)
Repositorio:Repositório Institucional da Universidade Federal do Ceará (UFC)
Idioma:portugués
OAI Identifier:oai:repositorio.ufc.br:riufc/9297
Acceso en línea:http://www.repositorio.ufc.br/handle/riufc/9297
Access Level:acceso abierto
Palabra clave:Corpo feminino
Anúncios publicitários
Jornal
Descripción
Sumario:The feminine body has been used by the publicity like illustrative image of several goods. His use is not something limited at the current time, on the contrary, is possible to notice that very often this body was already made a present in newspapers, magazines, posters, television, finally in the media of a constant way. The objective of this article is to analyse the ways like these bodies they were announced during the decades of 60 and 90, in the Newspaper NH, when a counterpoint is established with the images and the feminine perceived constructions. For the analysis there were selected publicity announcements of the mentioned newspaper, when there have been like tools of analysis the Semiotics and the Analysis of Speech.