Platformized (Anti)Racism: LinkedIn’s Global Job Posting Policy Controversy

This article analyzes a platform-mediated controversy involving the social media platform LinkedIn based on a case study that came to public attention in March 2022 when the platform rejected an affirmative job posting targeted towards Black and Indigenous individuals. The methodology employs the an...

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Detalles Bibliográficos
Autores: Ferreira, Adrielle Aparecida da Silva, Costa, Verônica Soares da
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2023
País:Brasil
Institución:Associação Nacional dos Programas de Pós-Graduação em Comunicação
Repositorio:E-Compós
Idioma:portugués
OAI Identifier:oai:ojs.www.e-compos.org.br:article/2867
Acceso en línea:https://www.e-compos.org.br/e-compos/article/view/2867
Access Level:acceso abierto
Palabra clave:Racismo
Políticas de plataforma
Controvérsia Plataformizada
LinkedIn
Racism
Platform Policies
Platformed Controversy
Políticas de Plataforma
Controversia en Plataformas
Descripción
Sumario:This article analyzes a platform-mediated controversy involving the social media platform LinkedIn based on a case study that came to public attention in March 2022 when the platform rejected an affirmative job posting targeted towards Black and Indigenous individuals. The methodology employs the analytical approach of “disassembling” the platform, combined with the capture of digital traces that enable the investigation to reveal that, even though LinkedIn had updated its policies to allow affirmative job postings, the platform had been acting as a raciality device, contributing to the perpetuation of racist practices in the context of the job market.