Fatores que impactam a intenção de compra online
The purpose of this article is to analyze the impact of technology acceptance and e-commerce itself and the perceived risk of online purchase intention. One issue that stands out in the discussions in the literature on consumer behavior in the information age is the strength of the impact of the fac...
| Autores: | , , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2019 |
| País: | Brasil |
| Recursos: | Universidade Federal de Minas Gerais (UFMG) |
| Repositorio: | Repositório Institucional da UFMG |
| Idioma: | portugués |
| OAI Identifier: | oai:repositorio.ufmg.br:1843/58917 |
| Acesso em linha: | http://hdl.handle.net/1843/58917 |
| Access Level: | acceso abierto |
| Palavra-chave: | Comércio eletrônico Comportamento do consumidor Intenção de compra online |
| Resumo: | The purpose of this article is to analyze the impact of technology acceptance and e-commerce itself and the perceived risk of online purchase intention. One issue that stands out in the discussions in the literature on consumer behavior in the information age is the strength of the impact of the factors associated with its intention to accept the technology and the subjective possibility of this individual to shop online. In order to investigate this issue, a model was elaborated from the literature on consumer behavior and technology acceptance. This model was analyzed through the structural equation modeling (MEE) used to evaluate 405 valid answers obtained through a survey. The results indicate that the acceptance of technology has a greater impact on the intention to buy online than the other factors analyzed. |
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