Willingness to pay for organic products: study for a municipality in the State of Santa Catarina
Understanding the behavior of consumers when offering organic products makes it possible to understand the challenges that may be faced by public policies, the marketing strategies of companies and the opportunities that the market offers for the growth of this production chain. The aim of this rese...
| Authors: | , , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2023 |
| Country: | Brasil |
| Institution: | Universidade de Santa Cruz do Sul (UNISC) |
| Repository: | Redes (Santa Cruz do Sul. Online) |
| Language: | Portuguese English |
| OAI Identifier: | oai:ojs.online.unisc.br:article/17017 |
| Online Access: | https://online.unisc.br/seer/index.php/redes/article/view/17017 |
| Access Level: | Open access |
| Keyword: | Método de valoración contingente Productos alternativos Probit Logit Contingent valuation method Alternative products Método de valoração contingente Produtos alternativos |
| Summary: | Understanding the behavior of consumers when offering organic products makes it possible to understand the challenges that may be faced by public policies, the marketing strategies of companies and the opportunities that the market offers for the growth of this production chain. The aim of this research was to investigate the determinants of consumers' willingness to pay a higher price for organic fruits and vegetables in the municipality of São Lourenço do Oeste in the State of Santa Catarina. The method applied is the contingent valuation using binary regression models: LPM, logit and probit. To obtain the variables for the research, questionnaires were applied to consumers. The results indicated that some factors increase the willingness to pay for organic products, such as age and education, while some variables contribute to reducing the willingness to pay for these products, such as lack of information about organic products and high prices or insufficient income. Multisectoral public actions can contribute to improving various aspects of the organic production chain, thus increasing production and consumption. |
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