Consumption of fashion brands: functional and symbolic aspects
This research has the objective to present the aspects looked for the consumers of fashion brands. The following results were identified: Search of result – functional brands; Search for the seduction – brands show off; Search for look – hype brands; Search for the freedom – independent brands; Sear...
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2007 |
| Country: | Brasil |
| Institution: | Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) |
| Repository: | Revista dObra[s] |
| Language: | Portuguese |
| OAI Identifier: | oai:ojs.dobras.emnuvens.com.br:article/406 |
| Online Access: | https://dobras.emnuvens.com.br/dobras/article/view/406 |
| Access Level: | Open access |
| Keyword: | fashion consumption brands. moda consumo marcas. |
| Summary: | This research has the objective to present the aspects looked for the consumers of fashion brands. The following results were identified: Search of result – functional brands; Search for the seduction – brands show off; Search for look – hype brands; Search for the freedom – independent brands; Search for the authorship – individual brands; Search for the newness – modern brands; Search for the individuality – arrogant brands; Search for the security – maternal brands; Search for prestige – compiscous brand. Functional aspects is basic condition for the consumption, separate resulted the symbolic aspects starts to be differentiations. |
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